NEON CANVAS | Memphis, TN
The Human Multiplier Initiative, 2026
Our stance on AI. Built on facts, not fear.
Let's be real
AI is everywhere right now, and so are the opinions. Some of them are loud. Some of them are scary. And some of them hit close to home when your livelihood is on the line.
We're not here to dismiss how you feel. We're here to do what Neon Canvas does best: cut through the noise, look at the facts, and make a smart decision together.
This isn't a lecture. It's a conversation backed by data.
The Environmental Concern
One of the biggest concerns is AI's environmental footprint. It's a valid question. Let's compare it to things we all do every single day.
Sources: Epoch AI (Feb 2025), Forbes (Dec 2025)
Bottom line: A single ChatGPT query now uses roughly the same energy as a Google search. You would need to make over 150 queries to equal the energy of one hour on Zoom.
Peer-Reviewed Science
Less CO₂ per page of text generated by AI compared to a human writer.
Source: Tomlinson et al., Nature Scientific Reports (2024). Cited by 124 researchers
The real environmental costs in our daily lives come from commuting, streaming video, and running HVAC systems, not from asking an AI to draft a blog post.
Memphis, Tennessee
xAI's $12B Project Colossus made them Memphis's 2nd largest taxpayer, without requesting a single dollar in tax breaks. But transportation and established industry have a far greater environmental impact.
Source: Shelby County Climate Action Plan, EPA ECHO Database
Perspective: Transportation accounts for 39% of all greenhouse gas emissions in Shelby County. The FedEx SuperHub alone is the county's largest single source of NOx. Shelby County received an “F” grade for ozone, driven overwhelmingly by cars, trucks, and aviation.
The conversation shifts
The agencies that refuse to adopt AI aren't taking the moral high ground. They're signing their own exit papers.
The Widening Gap
Revenue increase for companies using AI in marketing
McKinsey, 2025
Of agencies using AI report increased productivity
NinjaCat Research
Client churn rate for agencies annually
Visto, 2025
Productivity gains from AI-powered marketing workflows
McKinsey, 2025
Wage premium for workers with AI skills
PwC, 2025
Of brands don't track AI search performance yet
ALM Corp, 2026
The risk isn't that AI takes your job.
The risk is that someone who knows how to use AI takes your job.
Let's address this head-on
That depends entirely on who's using it.
AI is a tool. To some it's leverage. To others it's useless. The difference is YOU.
A chainsaw doesn't make a lumberjack. But a lumberjack with a chainsaw is unstoppable.
Our 2026 Initiative
Powered by our core values. AI doesn't replace your genius. It multiplies it.
AI handles the repetitive so you spend MORE time in your zone of genius. Your unique talent is irreplaceable. Now you get to use it more.
Better tools mean better mentorship, better collaboration, and better outcomes for everyone around you. When one of us levels up, we all do.
Take ownership of your growth. Learning AI is how we keep growing. The best in the market never stop learning.
The market moves fast. We move faster. AI is how we deliver results no one else can touch and create more opportunity for every person on this team.
AI is the tool. You are the talent. Together, we deliver more.
Bring Your Genius, Multiplied
AI doesn't write like a Neon Canvas strategist. It doesn't understand the nuance of a client's patient journey the way our team does. But it can 10x what you already do best.
Analyze months of client data in minutes. Spot patterns and opportunities that would take weeks to find. Your strategic brain + AI speed.
Generate 50 headline variations in seconds so you can pick the three that actually work. More options, better creative output.
Automate reporting, first drafts, and repetitive formatting. Spend your time on the work that actually matters: strategy and creative thinking.
Deliver more value, faster, with the same team. Clients get better outcomes. We become the agency everyone wants to work with.
The Plan
Every team member gets hands-on AI training. No one gets left behind. We build fluency as a team, because Elevating Others starts here.
We integrate AI into existing workflows: reporting, research, first drafts. Real problems, real time saved. Own It from day one.
Every output still gets the Neon Canvas treatment. AI is a starting point, never the final word. Your genius is the quality filter.
We become the agency that clients choose because we Adapt & Deliver. Smarter, faster, and delivering more value than anyone in the market.
Memphis is becoming an AI capital. Neon Canvas will lead that conversation in our industry.
NEON CANVAS | The Human Multiplier 2026
We respect the concerns. We've looked at the data.
And we've made our decision.
We're here to enable our team to be the best at what they do.
Better results for our clients. More value to the marketplace than anyone else.
Let's build it together.
NEON CANVAS | Memphis, TN